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Insollz Secures NHS Supply Partnership Ahead of the International Running Show 2026
“Securing this contract is an important step forward for our company and a testament to the confidence clinicians and procurement teams have placed in the quality and performance of our products. Our collaboration with Ortho Europe allows us to strengthen our support for orthotic services across the UK and help improve patient outcomes on a national scale.”
International Running Show 2026
Amsterdam, The Netherlands
4–5 November 2026
Plantar Fasciitis Insoles – Comfort and Support for Heel Pain
That familiar, sharp pain under your heel, particularly noticeable when you first get out of bed can be a sign of plantar fasciitis. This common condition arises from inflammation of the plantar fascia, the robust band of tissue stretching along the sole of your foot which connects your heel to your toes. When this ligament becomes irritated, even simple movements can become a source of considerable discomfort. Finding solutions to manage the pain can involve medical intervention or investing in useful supports such as plantar fasciitis insoles.
Understanding Plantar Fasciitis
Plantar fasciitis often develops subtly, with the pain intensifying over time. While a single definitive cause isn’t always obvious, several factors can increase your susceptibility:
- Demanding Physical Activities – high-impact sports and exercises, such as running and jumping, can place stress on the plantar fascia.
- Individual Foot Structure – if you have flat feet or high arches, your foot’s natural mechanics can impact weight distribution and potentially strain the plantar fascia.
- Tight Calf Muscles – reduced flexibility in your calf muscles can create a pulling force on the plantar fascia.
- Unsuitable Footwear – shoes without adequate support can fail to cushion impact and contribute to the development of the condition.
- Body Weight –excess weight increases the pressure on your feet.
- Age-Related Factors – plantar fasciitis is more common in people between 40 and 60 years of age.
Ignoring the discomfort of plantar fasciitis can lead to persistent heel pain that affects your ability to perform everyday tasks. Thankfully, various strategies can help manage the symptoms and support the healing process.
How Insoles Aid Plantar Fasciitis Recovery
Supportive insoles are a frequently recommended and effective tool in managing plantar fasciitis symptoms. These inserts offer considerable relief through several mechanisms:
Arch Support
Insoles with proper arch support help to distribute your body weight more evenly across the foot, thereby reducing the load on the plantar fascia.
Heel Cushioning
Many insoles intended for plantar fasciitis include padding in the heel region to absorb the impact of walking and standing, lessening pressure on the inflamed tissue.
Foot Stability
By promoting better alignment of the foot, insoles can help to prevent excessive pronation (the inward rolling of the foot), a movement that can exacerbate plantar fasciitis.
Stress Reduction
The additional support and cushioning provided by insoles can decrease the overall stress and tension experienced by the plantar fascia during movement.
Choosing the Right Plantar Fasciitis Insoles
Selecting appropriate plantar fasciitis insoles will help you to achieve effective pain relief. When considering your options, keep the following in mind:
- Arch Height Considerations – ensure the insole offers suitable support for your specific arch type, whether it’s low, medium, or high.
- Cushioning Preference – opt for a level of cushioning that feels comfortable for you while providing sufficient shock absorption.
- In-Shoe Fit – the insole should fit comfortably inside your shoes without slipping, bunching, or altering the fit of your footwear.
Exploring the different types of insoles available and understanding their features can help you make an informed decision. Consulting resources or healthcare professionals can provide further guidance in selecting the most suitable option for your needs. Insollz Plantar Fasciitis Insoles provide a targeted solution designed to help prevent injuries and alleviate discomfort, keeping you on track and pain-free. Explore our range to find a solution that suits your needs.
The NEC Outdoor Expo
Insollz attended the National Outdoor Expo on the 22nd and 23rd of March. This years event saw a large turnout and Insollz caught the attention of many people with its dynamic support system. This show gave Insollz valuable insight into the needs of outdoor enthusiasts.
Surrey Half Marathon & 5K
Insollz attended the Surrey Half Marathon & 5K hosted by Run Through Events at the Woking Leisure Centre on the 16th March. After a cold frosty start the event saw 4000 runners finish.
Nottingham Holme Run
It was great to see all the runners at Perripoint Waterpark this weekend for the Nottingham Holme Run. Fantastic weather saw 600 runners participate in the event with several PB achieved. Insollz were able to help several runners with their plantar fasciitis pain.
Great Yarmouth Run Fest
Insollz Attended the Great Yarmouth Run Fest on March 2nd. It was great to see such a big turn out for the event. Insollz were able to help several runners with the pain they had been experiencing. Looking forward to the next one!
Bedford Half Marathon & 10k
On a brisk February morning, Insollz participated in the ATW Bedford Half Marathon & 10K. Despite the challenging weather conditions, the event attracted a strong turnout, with numerous runners achieving personal bests. Insollz was able to assist several participants suffering from plantar fasciitis and heel pain, providing valuable insights into the underlying causes of these issues. We look forward to continuing our support for runners at the upcoming @eventsatw in Great Yarmouth next week.
Run UK Richmond Park Half Marathon
Insollz attended the Richmond Park Half Marathon, organized by @RunUk, which experienced a strong turnout despite the cold Sunday morning. During the event, we had the opportunity to offer valuable insights and support to runners dealing with plantar fasciitis and heel pain. We are eager to participate in Run UK’s upcoming event, the Putney and Fulham Half Marathon, on April 6th, and we look forward to seeing you there!
National Running Show 2025
Insollz participated in the 2025 NEC National Running Show, showcasing our new plantar fasciitis insoles, which garnered significant interest from attendees.
With thousands of runners in attendance, Insollz had the opportunity to engage directly with participants and offer an effective solution to their concerns. Runners, in particular, are highly susceptible to developing plantar fasciitis and heel pain due to the repetitive nature of their sport. Additionally, individuals with low arches, overpronation, or flat feet are at an increased risk of experiencing foot, ankle, and knee pain, stemming from suboptimal lower limb biomechanics.
The event provided valuable insights into the challenges faced by runners, allowing us to connect with the running community and highlight how our products offer an accessible and affordable solution. We were also thrilled to engage with top athletes, including ultra-running legend Scott Jurek (@scottjurek). We look forward to reconnecting with familiar faces at next year’s event.
Insollz Launch 2024
We are excited to introduce INSOLLZ’s new orthotic Plantar Fasciitis PF range Insoles, an innovative solution designed to deliver superior comfort, support, and relief for foot and ankle conditions.
Developed by INSOLLZ founders Zishan Akhtar and Richard Smith, with over 30 years of combined clinical experience, this state-of-the-art insole aims to provide lasting support to alleviate pressure on healthcare systems. Crafted with advanced materials and technology, the PF insole is a dynamic solution for a variety of foot issues.
Why Choose INSOLLZ?
The PF insole features a dynamic fin design that adapts to the foot’s natural position, providing continuous support that rivals custom orthotics while maintaining the accessibility and convenience of a stock product. Engineered for optimal arch support, pressure reduction, and foot alignment, it can address conditions like plantar fasciitis, heel pain, flat feet and overpronation
This insole’s dynamic design ensures consistent, everlasting comfort, making it a sustainable solution rather than a temporary fix. Suitable for both the orthopedic and general consumer markets, it promotes injury prevention and overall foot health.
Our Commitment
At INSOLLZ, we are dedicated to enhancing foot health. Our mission is to provide effective, accessible solutions to help people move comfortably. The launch of our PF range insoles is just the beginning, as we continue innovating to support long-term health and well-being.
Visit our website or contact us to learn more about the INSOLLZ orthotic insole and experience the difference.
At INSOLLZ, we support every step you take.
Get In Touch
If you have a question or would like to know more please get in touch.
